Opinion

Choosing a proper name is important, and not just for people. Naming a company is the first step in branding it; adapting that name for a website requires considering the consequences of choosing poorly.

Mobile Fidelity record buyers, learning that the vinyl they were led to believe was analog from master tape to final product in fact has had a digital step in the middle of the process, have been forced to ask themselves a question: does it matter if you can’t tell the difference?

I’ve viewed the iPhone vs. Android divide the way I viewed the Mac vs. PC conflict: you like what you’re used to. Although I understand those iPhone folks who still see their ecosystem as having the technological advantage, that gap has never bothered me enough to consider jumping ship. Until now.

UX determines how users will move through an environment and UI provides the options they will have there. As designers we exert a measure of power over our users and, as Uncle Ben pointed out to Peter Parker, with power comes responsibility. No, that will not be the last nerd reference.

Charles Eames and Ray-Bernice Alexandra Kaiser—the Eames—are remembered for their contributions to furniture design and architecture, among other things. They embraced connection, communication, and purity of message, which also form the goals behind the web and web design.